ELG Portal · MDF
The full MDF lifecycle in one auditable workflow.
Market development funds are usually run out of a spreadsheet, an email thread, and somebody's memory. That works until finance asks what the money bought. MDF Fund Management gives every dollar a request, an approver, a claim with proof, and a measurable outcome.
Six stages, one system of record
Budget
Allocate funds by program, region, partner tier, or quarter. Committed, pending, and remaining balances update as requests move.
Request
Partners submit through a structured form: activity type, target audience, expected pipeline, and requested amount. No more PDF attachments.
Approve
Multi-step approval with thresholds — channel manager under $10k, finance above it. Every decision timestamped with the approver and rationale.
Claim
Partners upload proof of performance: invoices, campaign assets, attendee lists, lead exports. Claims validate against the approved request.
Pay
Approved claims produce a payable record with reference numbers, so finance reconciles against your ledger instead of an inbox.
Prove ROI
Each dollar links to the pipeline and closed revenue it produced, by partner and by activity type.
The three questions MDF always fails
Where did the funds go?
Real-time budget burn by program and partner, so you're never surprised at quarter end.
Who approved this?
A complete audit trail on every request, claim, and payment — exportable for finance and compliance.
Did it work?
Activity-level ROI tied to attributed pipeline, so next year's allocation is a decision, not a guess.
Make your next MDF review a five-minute conversation.
Bring last quarter's fund spreadsheet to the demo and we'll model it live.